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This is the person who is so stubborn and hard headed that they just won’t be open to new ideas and new ways of doing things. I do not know why some people are so damn stuck in their ways. One of my first teachers said, “Why is a booby prize!” In other words, it is not worth looking for why people do certain things.
There are people I have come across over the years who just seem uncoachable. They are not open to new ways of doing things. For a while they will tell you that they are willing to change, and they will pretend like they are, but they never really commit to anything different. Do not waste your time coaching those people.
One test we use for this is “How hard am I working on the coaching?” If you are working a lot harder than the Coachee, something is wrong. The Coachee should be the one breaking a sweat!