Lou Holtz, the famous Notre Dame Football coach, did a wonderful job of answering the “why coaching” question: 

He writes, “Coaching gives one a chance to be successful as well as significant.  The difference between those two is that when you die, your success comes to an end.  When you are significant, you continue to help others be successful long after you are gone.  Significance lasts many lifetimes.  That is why people teach, people lead, and why people coach.  As I leave the field of play, I enjoy the feeling of being a winning coach.  But more important, I hope that I have been a person of significance in the lives of those young men.”

Coaching creates a stronger and deeper connection to people and their willingness to work hard and stretch for extraordinary levels of business results.  But, as Coach Holtz says, “Even more important is that I believe the impact you have as a coaching leader runs deeper and wider into how people live their lives and in turn impact others.”