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One of the backdrops of coaching and business coaching is performance. Executive coaching and business coaching are designed to help participants find new awareness, techniques, and strategies so they can be more effective at what they do and reach higher levels of performance.
To be in a position to evaluate performance, we must first be able to define performance. In the business world there are several ways to measure performance including:
- Profitability and financial strength
- Customer/client satisfaction and retention
- Market share in comparison to the overall market